I came upon this article on yahoo front page. The tag line was a loophole found by a customer gives away 11,000 pizzas. I go to the article and find that one owner of 14 stores had sold 600 pies. The free pizzas were due to a coupon code that wasn't supposed to be released. If domino's hadn't planned on giving away the free pizzas why create it in the first place? Did they purposely make a big deal out of it to get into the headlines? Free Publicity? Was this the real strategy in the marketing campaign? Read this article and tell me what you think.
'Bailout' hits Domino's for 11,000 free pizzas